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india market entry strategy services

Proquest Solutions is an outsourced business development and sales team that helps Western high-tech companies establish or expand sales channels in India and recruit core personnel to accelerate revenue growth. Proquest Solutions identifies qualified resellers, outsourced product development companies, customers and key executives to build the foundation for success in the Indian market.

Since 2003 Proquest Solutions has helped clients put together distribution, subsidiary formation deals, run their business operations, hired Indian Country Managers and assisted in their expansion plans.

Proquest Solutions serves as a "key access" to provide reach to decision-makers, sales muscle to gain traction quickly, strategic analysis of business opportunities, and time-tested cross-cultural guidance to negotiate even the most complex business transactions smoothly. Acting as "virtual employees" our staff have extensive relationships with all the key players. We are adept at selling complex solutions, until achieving the market "traction" needed to justify hiring local staff.

India, with the world's fastest growing economy and a technology mature customer base, is an extremely attractive market. Yet, many businesspeople are daunted by what they fear to be an overly complex, bureaucratic and unfriendly marketplace. While many of these perceptions have some truth, our experience is that India's market obstacles are eminently surmountable.

Many of our clients have come to Proquest Solutions having heard stories of an unwritten code by Indian firms to block out new competitors or of a government that manipulates regulations to encourage exports at the expense of imports. These fears are unfounded, and there is no better proof than the increasing market share of imports in India.

What is true is that India is a vast market, difficult market to capture and that has inefficient and complicated distribution systems. Both time and effort are required to master these elements of India's market, but they are minor costs compared to the potential wealth of the market.

What is true is that India is a vast market, difficult market to capture and that has inefficient and complicated distribution systems. Both time and effort are required to master these elements of India's market, but they are minor costs compared to the potential wealth of the market.

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